Generating More Leads from Google My Business

Google My Business is one of the most underrated and underutilized assets for any local company.   It was launched in 2014 as a solution to separate local business search from national search. People looking for businesses in the area didn't ...
local business listings

How Local Online Business Listings Impact Your Company

Local business listings provide essential information for your local business that help customers find your company online. Here’s what you need to know: Accurate Data: NAP+W This is the acronym that includes the key information that is displayed in a ...
google ranks local business

How Does Google Rank Local Businesses in 2020 and Beyond?

Over the past 5 years, the ranking of your local business in Google has changed dramatically. I'll go over a quick history and then cover the major search ranking factors. I'll also explain why optimization is actually a continuous process. ...
local business analytics KPI's leads databox

Better Reports for Website Traffic, Phone Calls and Leads for Local Businesses

We work with a lot of local businesses.  Most of them do not track the online behavior of their online customers. There is a lot of data out there and one of the issues is knowing how to acquire, view ...
local presence management

Local Presence Management Explained

Local presence management is a marketing concept that employs multiple systems and strategies to improve, monitor and maintain a geographically targeted business presence online. The concept was coined as early as 2017 but has since evolved into a formal discipline ...
market new website 2018

New Website? Here’s How to Market it in 2018

Launching a new website is exciting and terrifying at the same time. You’ve spent months fine-tuning and perfecting every last detail. It’s excruciating, tedious work trying to conceptualize your ideas and mission statements and jam pack it all onto one ...

Copywriting Tips: How to Craft Copy that Sells

It’s late in the afternoon. You’re on your fourth cup of coffee for the day, praying the caffeine kick will create a surge in creativity. You’re not writing sonnets, you tell yourself. It’s just my whole mission statement summed up ...
google analytics diagnostics event tracking marketing

Track Results in Google Analytics: Diagnostics for Online Marketing & Advertising

If there is one thing we see time and time again, its businesses that have a website but don't know how to measure results. Even more important, they aren’t using the tools they already have installed that help them figure ...
social media vs. email

Marketing Showdown: Social Media vs. Email Marketing

It’s tempting to rely heavily on social media for all of your creative marketing in 2018 since its direct, simple, and everyone else seems to be doing it. Not so fast. Don’t throw all your eggs into one basket! If ...
moving migrating from gmail to g suite

Moving from Gmail to G Suite

For anyone needing help moving or migrating from a Gmail inbox to a new domain based G suite email including instructions for POP3, SMTP, Email Alias and Group email. So you changed the G Suite or thinking about changing to ...
model customer survey form marketing

Crafting a Customer Avatar Using Model Customer Survey Form

Personally knowing your model customer or crafting a customer avatar is among the most critical steps in preparing to market your product or service. Business owners are quick to identify and describe their perfect customer. This exercise dives a little ...
converting facebook customers

How to Convert Facebook Followers Into Customers

If you have a Facebook page for your business, you have all the tools to build a strong community. Regardless of whether you’re yet to hit 100 followers or nearing a total in the hundreds of thousands, these are the ...