If You Haven’t Optimized Google Ad Landing Pages, You are Losing Customers

Local businesses need to build a strong online presence if they want to attract customers. The first place to start is optimizing your Google My Business listing, website and reviews. One of the secondary, but equally important strategies is landing ...
google ranks local business

How Does Google Rank Local Businesses in 2022 and Beyond?

Over the past 5 years, the ranking of your local business in Google has changed dramatically. I'll go over a quick history and then cover the major search ranking factors. I'll also explain why optimization is actually a continuous process. ...

Generating More Leads from Google My Business

Google My Business is one of the most underrated and underutilized assets for any local company.   It was launched in 2014 as a solution to separate local business search from national search. People looking for businesses in the area didn't ...
local business listings

How Local Online Business Listings Impact Your Company

Local business listings provide essential information for your local business that help customers find your company online. Here’s what you need to know: Accurate Data: NAP+W This is the acronym that includes the key information that is displayed in a ...
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Better Reports for Website Traffic, Phone Calls and Leads for Local Businesses

We work with a lot of local businesses.  Most of them do not track the online behavior of their online customers. There is a lot of data out there and one of the issues is knowing how to acquire, view ...
local presence management

Local Presence Management Explained

Local presence management is a marketing concept that employs multiple systems and strategies to improve, monitor and maintain a geographically targeted business presence online. The concept was coined as early as 2017 but has since evolved into a formal discipline ...

How Do Search Engines Rank Websites?

Updated 3-25-2019 Every search engine uses a different formula, which is why the results will be different between Google, Yahoo, Bing, Ask.com and other search engines. These formulas, known as algorithms, are constantly changing as the search engines strive to ...