local seo for contractors guide

Local Seo For Contractors: Guide to Ranking in Google

For construction contractors, local SEO is a crucial part of their online presence. It's important to have a good understanding of the basics of local SEO to ensure your business stands out from the competition. This guide provides an outline of the steps you need to take to ensure your local SEO strategy is successful.

It covers understanding the fundamentals of local SEO for contractors, creating local content, optimizing your website for local searches, building local links, and analyzing your results. You'll be able to use the information in this guide to ensure your business is seen by potential customers in your local area.

Understanding Local SEO

Grasping the basics of local SEO is key for any tradesperson wanting to make a success of their business. Local SEO is the process of optimizing a website for local search results, which can appear in the normal organic search results, or the local 3-pack, which is a feature that displays three local businesses for certain search terms.

Local SEO requires the optimization of both on-page and off-page SEO elements, such as page titles, meta descriptions, content, and local citations. Local citations are mentions of a business's name, address, and phone number on other websites. They are used to improve a business's local SEO and to help search engines better understand the business's location and contact information. It is important for tradespeople to utilize local SEO effectively to make sure they are found by potential customers in their area.

Creating Local Content

Understanding the value of creating content tailored to your locale is essential for any business hoping to thrive in a competitive market. Local SEO requires content that resonates with your local audience and helps connect them to your business. Content should focus on local topics, such as events, news stories, or initiatives that are specific to your location.

By providing this local content, you can establish yourself as a trusted source for local information. Additionally, local content helps your website rank better in local search results, drawing in more potential customers. Creating content for local SEO can be a time-consuming process, but it is a critical element for any contractor looking to maximize their local visibility.

Optimizing Your Website for Local Searches

Gaining an understanding of how to optimize one's website for local searches is essential for any business hoping to maximize their visibility in a competitive market. The most important factor to consider when optimizing a website for local searches is to include location-specific keywords in the website's content. This could include city or state-specific terms, as well as specific product or service offerings.

Additionally, the website should be set up with local business directories and should use a local domain name if applicable. Other tactics for optimizing a website for local searches include creating local content, such as blogs and videos, that are relevant to the area, as well as setting up local pages on social media accounts and creating local citations.

Construction Contractor Website SEO

When creating a website for your construction or contracting business, it is important to consider search engine optimization (SEO). SEO involves optimizing your website so that it appears higher in search engine results pages (SERPs) when potential customers search for keywords related to your business. This can lead to increased traffic to your website, which can translate into more sales and revenue.

One important aspect of SEO is incorporating relevant keywords into your website content. This includes using keywords in your page titles, headings, and body text. It is important to choose keywords that accurately reflect the services you offer, as well as the location of your business. For example, if you offer roofing services in Seattle, relevant keywords might include “Seattle roofing,” “roof repair Seattle,” and “roof replacement Seattle.”

Construction website should have individual pages that provide a description of their service.  Let's look at an HVAC contractor. I see a lot of these sites with just one page that lists every service.  You need to make a single page for the following: HVAC Repair, Installing Furnaces, Installing Central Air Conditioning, Condenser Instalalton, New Home Construction HVAC.  Think about people search for your services and separate your services in differnet pages.

Also make sure to have an About Us page that tells your story with a photo of the key employees. This can be owners, manager or crews.  Also build a contact page and a single page for every location.

Building Local Links

Strengthen your business's presence in the local market by building local links – it's the key to making sure your customers find you! Local links are an important part of local SEO, as they help to show search engines that your business is an important part of the local community. This is especially important for contractors, as customers are often looking for professionals with a local presence.

When building local links, it's important to focus on quality links from trusted sources. These sources include local news outlets, directories, and local websites. It's also important to make sure that the anchor text used for the link is relevant and appropriate. Finally, it's important to keep track of your links and make sure that they are all up-to-date.

Contractors can often build links from their suppliers. Ask you suppliers and primary brands if they have a list of contractors that they publish online.   By focusing on building quality links, you can ensure that your website is visible to potential customers in the local area.

Construction Contractor Citations

There are several niche websites that can give you a link.  HomeAdvisor.com, Thumbtack.com and AngiesList.com.  If they don't give you a link, they can still mention your company namae and link to your social media channels. This is still a valid citation so its worth getting an account set up.

You do not have to pay for leads or use their website services. Just add your company information, links, social profiles, etc.

Analyzing Your Results

Analyzing your results is essential to ensure your efforts are payin' off and your business is reachin' the right people. It's important to keep track of the metrics you're usin' to measure success, whether that's website traffic, search engine rankings, or brand mentions. This data can help you understand what strategies are workin', and which ones aren't yieldin' the desired results.

You should also be monitorin' your online reviews to see what customers are sayin' about your business. Reviews can help you identify areas for improvement, and a large number of good reviews can boost your rankings in search engines. You should also keep an eye out for any negative reviews and take steps to address them.

Local SEO For Contractors should be measured continuously.  We have a free audit tool that you can use to check many of these analytics.    But you can also get data from Google Analytics and Google My Business.

Frequently Asked Questions: Local Seo For Contractors

How often should I update my local SEO content?

It's important to keep your local SEO content up to date, as it helps to ensure that your business remains visible and relevant in the eyes of search engines. The frequency of updates will depend on the type of content you're producing, and how much new or relevant information there is. If you're regularly producing content such as blog posts or news articles, then you should aim to update them at least every couple of weeks. If you're creating local listings, then you should check these periodically to make sure all the information is accurate. Additionally, you should make sure to update any out-of-date content so that it remains useful to your audience.

What is the best way to create local content?

Creating local content is a great way to optimize your website for local SEO. Doing research on local topics and trends, as well as writing about local events, is a great way to get traffic from local audiences. Additionally, creating content about local businesses and services, as well as creating reviews and endorsements, can also help you reach a local audience. Utilizing local keywords and phrases can help your content be found by local search engines. Creating local content is an effective way to increase your visibility and reach in your local area.

What are the benefits of building local links?

Building local links can be beneficial for businesses of all sizes by helping to improve their visibility in search engine results. This can help to drive more customers to their website and increase their credibility in the local community. Local links provide a direct connection to the business and can build trust among potential customers, making them more likely to choose your business over the competition. Additionally, local links can help to boost your domain authority, improving your overall online presence.

How can I measure the success of my local SEO efforts?

Measuring the success of your local SEO efforts can be a challenging task, but there are a few key indicators that you can use to determine how effective your strategy is. Look at your website's organic search traffic and the number of keywords that you rank for in the local area. You should also track your website's click-through rate and the amount of time people are spending on your website. Finally, use your analytics to gauge how many conversions or leads you receive from local visitors. Paying attention to these metrics will give you an idea of how well your local SEO efforts are working.


Local SEO For Contractors is about helping you reach customers in your area and grow your business. By following some basic steps, such as creating local content, optimizing your website for local searches, and building local links, you can improve your website's visibility and reach more potential customers. By analyzing your results, you can make adjustments to your local SEO strategy and fine-tune your approach to ensure it's as effective as possible. With a solid local SEO strategy, you can ensure that your business is seen by the people who matter most: your local customers.

Rob Thomas

Co-Founder of Sourceline Media, Inc with over 20 years of experience in digital marketing. Certified Google Ads Partner and expert in local search marketing with proven history of delivering high ROI ad campaigns and Local SEO. Expert in conversion optimization, social media, content marketing, software development, and WordPress development.