How Local Online Business Listings Impact Your Company

local business listings

Local business listings provide essential information for your local business that help customers find your company online. Here’s what you need to know: Accurate Data: NAP+W This is the acronym that includes the key information that is displayed in a local business listing. Name Address Phone number + Website These four pieces of information are … Read more

Local Presence Management Explained

local presence management

Local presence management is a marketing concept that employs multiple systems and strategies to improve, monitor and maintain a geographically targeted business presence online. The concept was coined as early as 2017 but has since evolved into a formal discipline on the basis of its complexity and necessity. Businesses have long been able to utilize … Read more

How to Convert Facebook Followers Into Customers

converting facebook customers

If you have a Facebook page for your business, you have all the tools to build a strong community. Regardless of whether you’re yet to hit 100 followers or nearing a total in the hundreds of thousands, these are the people who have chosen to actively seek your input, so you must give them enough … Read more

How Do Search Engines Rank Websites?

Updated 3-25-2019 Every search engine uses a different formula, which is why the results will be different between Google, Yahoo, Bing, Ask.com and other search engines. These formulas, known as algorithms, are constantly changing as the search engines strive to achieve improved results. So understanding how the algorithm works is the first step in learning … Read more

The Right Type of SEO is Even More Important Today

A lot of people that work in SEO find it offensive when people say SEO doesn’t work anymore.  This is a topic that comes up almost weekly in the SEO circles.  The problem exists because so many different types of search optimization services get lumped into the SEO acronym. So when someone asks if SEO … Read more

Only One Way to Approach Link Building

approach to link building

It’s funny how things come full circle. After getting some online training and learning how to build web sites in the late 1990’s, we built our first web site. We were niche resume writers and IT Recruiters. Our site got traffic and we sold enough services that Dave and I both made a nice income. … Read more