Over the past 5 years, the ranking of your local business in Google has changed dramatically. I’ll go over a quick history and then cover the major search ranking factors. I’ll also explain why optimization is actually a continuous process. Gone are the days of hiring an SEO guy to get your business website ranked … Read more
Local presence management is a marketing concept that employs multiple systems and strategies to improve, monitor and maintain a geographically targeted business presence online. The concept was coined as early as 2017 but has since evolved into a formal discipline on the basis of its complexity and necessity. Businesses have long been able to utilize … Read more
If you have a Facebook page for your business, you have all the tools to build a strong community. Regardless of whether you’re yet to hit 100 followers or nearing a total in the hundreds of thousands, these are the people who have chosen to actively seek your input, so you must give them enough … Read more
Updated 3-25-2019 Every search engine uses a different formula, which is why the results will be different between Google, Yahoo, Bing, Ask.com and other search engines. These formulas, known as algorithms, are constantly changing as the search engines strive to achieve improved results. So understanding how the algorithm works is the first step in learning … Read more
Surfing the web on a mobile device can be an ugly experience. While interstitial ads on a desktop browser are just annoying, interstitial ads on mobile device have the ability to close your browser and open an app install page in your phone or tablet’s app store. Instead of the displaying content normally, interstitial ads … Read more
Last fall Google started hinting that they would change their algorithm so that mobile friendly sites would rank better. We realized that we had some older sites with outdated themes, so we took on the task of upgrading our sites. We made sure to use updated, responsive themes on our sites and finally got around to … Read more
Google has updated the Penguin algorithm recently. The update started on October 17th and according to Google’s John Mueller the update is still slowly rolling out and has been for weeks. Many search engine specialists wonder if they are testing, refreshing data or simply delaying the real update. Unfortunately, Google really isn’t transparent about updates. … Read more
Google constantly changes the way sites rank. However, in the past few years, Google implemented a new kind of algorithm known as Penguin. This algorithm analyzes a sites links and finds links that they consider to be poor quality. If you have too many of these links your site gets penalized and you therefore lose … Read more
A lot of people that work in SEO find it offensive when people say SEO doesn’t work anymore. This is a topic that comes up almost weekly in the SEO circles. The problem exists because so many different types of search optimization services get lumped into the SEO acronym. So when someone asks if SEO … Read more
It’s funny how things come full circle. After getting some online training and learning how to build web sites in the late 1990’s, we built our first web site. We were niche resume writers and IT Recruiters. Our site got traffic and we sold enough services that Dave and I both made a nice income. … Read more