As a small business owner, you may be wondering if small business Google Ads is worth investing in. After all, advertising budgets can be tight, and you want to make sure that every penny counts. You’ve probably heard that Google Ads are too expensive. Maybe you tried them in the past and they just didn’t work.
So do Google Ads work for a Small Business?
Yes. They do. They work extremely well if they are set up correctly.
Not only that, but you can get a fantastic ROI if you get good at managing the ads. So lets explore some benefits of using Google Ads for your small business, including some features you may not know about that make them profitable for a local business.
What Are Small Business Google Ads?
Google Ads is an online advertising platform that allows you to create and display ads on Google search results pages, as well as on other websites and apps that are part of the Google Display Network. You can target your ads to specific audiences based on factors like location, interests, and search queries.
One thing to keep in mind is that Google Ads is a bidding system. That means you’re competing with other advertisers for ad space on Google. The more popular the keywords you’re targeting, the more you’ll need to bid in order to have your ads shown. But when you learn how to take advantage of small business Google Ads, you can enjoy both the profit and the fact that you can crush your competitors that are bidding against you.
So lets explore the benefits and see if this is something you want to take advantage of
Benefit 1: Increase Visibility
Small business Google Ads can increase your local business’s online visibility and help you reach a wider audience. With the right targeting, your ads can appear at the top of search results pages, putting your business in front of potential customers when they’re looking for products or services like yours.
Benefit 2: Targeted advertising
Google Ads allows you to target specific audiences based on factors like location, demographics, and search queries. This means you can reach the people most likely to be interested in your business, making your advertising efforts more effective and efficient.
Benefit 3: Measurable Results
One of the great benefits of small business Google Ads is that it provides detailed metrics on your ad campaigns’ performance, including clicks, impressions, and conversions. Understanding conversion rates and cost per conversion is a key to determining if advertising is profitable. This allows you to track your ROI and make data-driven decisions about your advertising strategy. This isn’t like radio or TV ads where you have no idea how well they are working.
Benefit 4: Options
Google Ads offers a variety of ad formats and customization options, so you can create ads that are tailored to your specific business needs and goals. You can experiment with different ads types, keywords and search audiences to find the strategies that work best for you.
Benefit 5: Flexibility
You can control your budget. You can stop and start ads whenever you want. You dont’ need to commit to a 1-year contract. This gives you the flexibility to run ads when you need to and shut them off if you don’t need the work. (Note that drastic changes in budget will impact performance, so you want to stay reasonably consistent).
Benefit 6:Cost Effective
Compared to traditional advertising methods like TV or print ads, small business Google Ads should have a better ROI. With the ability to set your own budget and only pay for clicks or conversions, you can get more bang for your advertising buck.
Benefit 7: Lead Generation
The lifeblood of a local small business is lead generation, and Google Search Ads are the best digital marketing advertisement for small business lead generation. A well run search ads campaign will focus on running ads that have “buyer intent.” This means that the user is searching for your business, like “roofing service” or “Italian restaurant near me.”
Benefit 8: Brand awareness
This is a nice fringe benefit. Even if people don’t click on your ads, simply seeing your business’s name and message can help increase brand awareness and recognition. This can lead to more organic search traffic and referrals in the long run. Google will allow you to add image extension to your search ads so your logo or related images are also displayed.
Benefit 9: Competitive Advantage
By using small business Google Ads to target specific audiences and keywords, you can gain a competitive advantage over other local businesses in your industry. You can also keep an eye on your competitors’ ad campaigns and adjust your own strategy accordingly.
Benefit 10: Google Map Ads
Google search ads have a feature called “locations extensions.” This allows you to integrate your Google My Business listing with advertising. When someone uses the desktop map or Map app, your listing can show up at the very top. While it’s great to have the organic Google Maps ranking, its nice that you can actually bid on the top spot. This is something that is underutilized today. (Please contact me if you are not doing this).
Benefit 11: Google Voice Search Ads
When you have location extensions turned on, you can also show up first in voice search. A professional should be able to show you have to optimize for those searches. I have a towing company client that is killing it with this type of search.
Benefit 12: Phone Call Ads
Speaking of my towing client, we also utilize phone number ads. People stuck on the side of the road will call you. They don’t want to fill out a form. So you can set up a phone number button to have people call you when they do the search.
Benefit 13: Mobile optimization
With more and more people using their smartphones to search for products and services, mobile optimization is crucial for local businesses. Small business Google Ads allows you to create mobile-specific ads and target mobile users, helping you reach customers on the go.
Benefit 14: Retargeting
Small business Google Ads offers retargeting options, which means you can show ads to people who have already visited your website or interacted with your business in some way. This can help increase conversions and customer loyalty.
Benefit 15: Common Search Targeting
Google now has a way for you to show display ads to people that have recently searched for your business. This is different from a search ad where you show up on the search engine. This is based on the user’s past search history, which still allows you to target the right type of user.
Benefit 16: Target Customer Lists
You can upload your customer lists and target those people. This is generally used as an option for display ads. This can be incredible when you are offering a new product or service that existing customers may want.
Benefit 17: Integration with other Google tools
Small business Google Ads integrate seamlessly with other Google tools like Google Analytics and Google My Business. This allows you to get a more complete picture of your online presence and track your advertising results across multiple platforms.
Benefit 18: Hyper Targeting
You don’t have to just target for your core business. You can get an amazing ROI by going after highly targeted long-tail search words. You can send the user to a specific landing page which will also improve your Quality Score, which also reduces cost. I’m working with an electrician that is using the strategy for both solar panel installations and EV charging stations.
Getting Started with Small Business Google Ads
As you can see, there are enormous benefits to running small business Google Ads. You can certainly have success doing this yourself, but as there are a number of strategies and tactics that will be easier and faster to deploy using an experienced professional. It really just depends on whether you have the time to learn and the budget to hire help. If you are the latter and need someone that can quickly get small business Googles Ads working for you, then get in touch with us today!