How Do Search Engines Rank Websites?

Updated 3-25-2019 Every search engine uses a different formula, which is why the results will be different between Google, Yahoo, Bing, Ask.com and other search engines. These formulas, known as algorithms, are constantly changing as the search engines strive to ...
online marketing business restaurants

Online Marketing Pains: Restaurant Edition

If I were running a restaurant (or several) there's one thing that I know for sure would be true.  The following words would immediately annoy me: Facebook - Mobile Strategy – Social Media They may even bring rise to the ...
avoid online marketing mistakes

Avoiding Online Marketing Mistakes

In days gone by, marketing took place in a very physical way. Ads were placed on billboards or handed out to potential customers. Today, we look at the world of marketing entirely differently because of the internet, search and social media. ...
optimize twitter marketing

Optimize Twitter and All Your Dreams Will Come True!

I hope I got your attention Napoleoooon!  Twitter is still a great form of marketing, but you need to optimize Twitter campaigns to have any chance of success. 5 years ago, marketers could create a tweet about their products, services ...

Build Instagram Followers with These 11 Tips

Anyone can create ten tips to build Instagram followers, but we put together ELEVEN. Why? Because its one better than ten! Anyone remember this hilarious scene from movie This is Spinal Tap? Instagram is full of untapped potential for businesses. ...
spice up online advertisements

Spice Up Your Online Advertising

Taking advantage of online advertising will allow your business to obtain quality website traffic.  Even better, you can PRECISELY target your audience. In other words, you can deliver your marketing messages to the right customers. Implementing digital advertisements correctly can help ...
facebook marketing tips

6 Proven Ways for Your Business to Get More out of Facebook

Facebook has famously been written off by marketers and pundits more than a few times since its launch in 2004. The rumors, of course, don’t reflect the reality. Facebook marketing delivers your message to an ever-growing audience, and gives businesses ...
social media marketing facebook twitter

Social Media Marketing Not Working? Try these Brilliant Tips!

Twitter, Facebook and other social media platforms have become a crucial part of any business. That also means that there is a ton of competition for eyeballs. How can you set yourself apart? Check out these tips to up your Social Media ...
storytelling content marketing

Content Marketing and Storytelling: Employing Old Story Elements to Make it Personal

Content marketing continues to evolve in exciting ways, and there isn't any better evolution to the process than using storytelling. With science showing us that classic story methods bring empathy, universal understanding, and emotional response, you can see why so ...
social media for business

Using Social Media for Your Business

By now most businesses know that social media is a useful marketing tool. However, many business owners still don't know how to use social media to effectively promote their products or services. When I ask clients about their social media strategy I ...
repurpose your best content

Repurpose: Squeeze More Value Out of your Content

A lot of businesses make one crucial mistake with their social media: They create a piece of content then post the same content to every social channel at the same time. With so many other tasks to juggle, posting content ...
google mobile rankings interstitial ads

New Google Search Algorithm Will Change Your Mobile-Friendly Rating

  Surfing the web on a mobile device can be an ugly experience. While interstitial ads on a desktop browser are just annoying, interstitial ads on mobile device have the ability to close your browser and open an app install page ...