Small Business Marketing: 10 Effective Strategies for Growth
Discover 10 proven strategies to boost your small business marketing and effectively grow your brand in today’s competitive market.
The Best Free Keyword Research Tools for Local SEO
Local SEO is a marketing strategy that involves consistently monitoring your results. Then deploying tactics that will help you rank higher for terms that help you get more customers. Remember, it’s a competition. Every year, we see more companies using … Read more
Should My Business Use a Local SEO Service?
I know. I know. This article is on a website that provides a Local SEO service so you think that I’m just going to promote our service. Well, you are right of course. But don’t stop reading. I also will … Read more
If You Haven’t Optimized Google Ads Landing Pages, You are Losing Customers
Local businesses need to build a strong online presence if they want to attract customers. At a basic level, this means optimizing organic search, reviews and business listings. One of the secondary, but equally important strategies is landing page optimization … Read more
How Does Google Rank Local Businesses in 2023 and Beyond?
Over the past 5 years, Google changed how they would rank local businesses dramatically. I’ll go over a quick history and then cover the major search ranking factors. I’ll also explain why optimization is actually a continuous process. Gone are … Read more
Generating More Leads from Google My Business
Google My Business (GMB) is one of the most underrated and underutilized assets for any local company. It was launched in 2014 part of the Google Pigeon algorithm update. It was built to separate local business search from national or … Read more
How Local Online Business Listings Impact Your Company
Local online business listings provide essential information for your local business that help customers find your company online. Here’s what you need to know: Accurate Data: NAP+W This is the acronym that includes the key information that is displayed in … Read more
Better Reports for Website Traffic, Phone Calls and Leads for Local Businesses
We work with a lot of local businesses. Most of them do not track the online behavior of their online customers. There is a lot of data out there and one of the issues is knowing how to acquire, view … Read more
Local Presence Management Explained
Local presence management is a marketing concept that employs multiple systems and strategies to improve, monitor and maintain a geographically targeted business presence online. The concept was coined as early as 2017 but has since evolved into a formal discipline … Read more
How Do Search Engines Rank Websites?
Updated 3-25-2019 Every search engine uses a different formula, which is why the results will be different between Google, Yahoo, Bing, Ask.com and other search engines. These formulas, known as algorithms, are constantly changing as the search engines strive to … Read more