Negative keywords are an essential tool for optimizing your Google Ads campaigns. They help you control which searches trigger your ads, ensuring that you only pay for clicks from relevant customers. By adding negative keywords to your campaigns, you can reduce wasted spend and improve the performance of your ads.
Local businesses need to build a strong online presence if they want to attract customers. At a basic level, this means optimizing organic search, reviews and business listings. One of the secondary, but equally important strategies is landing page optimization for online ads. Google even provides guidance on landing page optimization. This can be for … Read more