Winning at Google & Getting Results for Local Companies
Sourceline Media is digital marketing agency that has been in business for 22+ years. We've helped hundreds of companies build their brand and grow revenue. As a Google Partner (certified by Google), our expertise includes the following areas:
Google Marketing Services
The Google Ladder - Maximize Results
Google's systems and marketing platforms were built to work together and integrate with almost every major software system. The information you get from one platform is beneficial for others.
Need some examples? Google Ads gives you access to conversion and behavioral data that can be used to optimize websites, landing pages, conversions and search engine rankings. Integrating Google products with CRM's, PoS systems & accounting software allows you to upload that data into Google's platforms to put an accurate value on conversions. Smart bidding systems (AI) identify the right user, leading to more conversions at a lower cost. Find out how you use the Google Ladder to step up your marketing performance.
Google Marketing Platforms and Product Integrations
Latest Blog Posts
Local businesses need to build a strong online presence if they want to attract customers. At a basic level, this means optimizing organic search, reviews and business listings. One of the secondary, but equally important strategies is landing page optimization for online ads. Google even provides guidance on landing page optimization. This can be for any digital advertising platform but … Read more
Over the past 5 years, Google changed how they would rank local businesses dramatically. I’ll go over a quick history and then cover the major search ranking factors. I’ll also explain why optimization is actually a continuous process. Gone are the days of hiring an SEO guy to get your business website ranked and then do nothing for 10 years. … Read more
Google My Business (GMB) is one of the most underrated and underutilized assets for any local company. It was launched in 2014 part of the Google Pigeon algorithm update. It was built to separate local business search from national or informational search. Prior to the launch of GMB, Google had a problem. People looking for businesses in a specific location … Read more