When Google identifies a search has local intent, they will provide a list of 3 local businesses that they take from Google My Business.\u00a0 In this article, we will dive in and answer some questions on what is the local pack, which is also known as the Google 3-Pack?\u00a0 People stopped calling the 3-pack because in the past Google experimented with showing 4 or 5 listings, though it normally only shows 3 business listings.<\/p>\n
The Local Pack is a feature of Google’s search engine results page (SERP) that displays three local businesses related to a user’s query.\u00a0 The Local Pack plays a vital role in facilitating the search for local businesses. Unlike traditional search engines that display a long list of search results, the Local Pack highlights three local businesses related to the user’s query, making it easier for them to find what they’re looking for.<\/p>\n
The businesses listed in the Local Pack are accompanied by essential details such as their name, address, phone number, and website link. This information is presented in a clear and concise manner, enabling users to make informed decisions quickly.<\/p>\n
With the Local Pack, users can now find local businesses with a few clicks, eliminating the need to browse through multiple pages of search results. The Local Pack is an innovative feature that provides an efficient and user-friendly experience that is designed to help users find local businesses quickly.<\/p>\n
The Local Pack is a feature of Google’s SERP that displays three local businesses related to a user’s query. The Local Teaser, on the other hand, is a feature of Google Ads that allows businesses to create ads specifically targeting local<\/a> customers. The Local Teaser appears in the same area as the Local Pack but does not include any information about the business.<\/p>\n Optimizing for the Local Pack involves creating an optimized profile on Google My Business (GMB), performing on-site SEO on your business website, building citation links, and getting reviews.<\/p>\n One of the most crucial steps is to create an optimized profile on Google My Business<\/a> (GMB). This means taking the time to fill out all the necessary information, including the business name, address, phone number, and hours of operation. You need to fill out all the form fields that are relevant.\u00a0 Make sure that this information is accurate and up-to-date, as this will impact how easily potential customers can find and contact your business.<\/p>\n On-page SEO optimization is a crucial aspect of any successful business website. By optimizing your website’s content, structure, and HTML code, you can increase your chances of ranking higher in search engine results pages (SERPs). This means that potential customers can find your website easily and quickly, leading to increased traffic and ultimately, more sales.<\/p>\n To optimize your website for on-page SEO, you should focus on several key elements. Firstly, your website’s content should be well-written, informative, and relevant to your target audience. This includes using appropriate keywords and phrases throughout your content, but not overusing them to the point of keyword stuffing.<\/p>\n Secondly, your website’s structure should be clear and easy to navigate. This means using descriptive URLs, proper header tags, and organizing your content into logical categories and subcategories.<\/p>\n Thirdly, your HTML code should be clean and well-structured. This includes using appropriate meta tags, alt tags for images, and optimizing your website’s code for faster loading times. By focusing on these key elements, you can ensure that your website is fully optimized for on-page SEO. This will not only help you rank higher in SERPs, but it will also provide a better user experience for your website visitors.<\/p>\n You should incorporate relevant local keywords<\/a> into your Google My Business profile, website content, blog posts, and other online materials. In GMB, make sure your description, products and services sections are filled out and use local keywords. By using location-specific terms, you can help Google understand the focus of your business and improve your chances of showing up in local search results.<\/p>\n Use the same or similar keywords on your website.\u00a0 I’ve seen websites using words like heating and cooling. Then those words are never mentioned in their GMB listing, just HVAC.\u00a0 So try to keep your message and descriptions consistent.<\/p>\n In addition to optimizing GMB, building citations and links from other websites can also help improve your visibility in the Local Pack. This can be achieved by finding all the major business listing sites and submitting your business name, address and phone number to the listings.\u00a0 You can also get links by reaching out to other local businesses, industry organizations, and other relevant websites to request links and citations. By building these connections, you can help establish your business as a trusted and valuable resource within your local community.<\/p>\n Finally, leveraging customer reviews is another effective way to optimize for the Local Pack. While its not the primary ranking factor, a good quantity of positive reviews do give you a boost in rankings.\u00a0 It will also help improve your visibility in search results and can also help build trust with potential customers. Encouraging customers to leave reviews on your GMB profile and other review sites can be an effective way to boost your online reputation and improve your chances of appearing in the Local Pack.<\/p>\n Yes, it is possible to do local SEO without a website. However, having a website will always be more beneficial for local SEO than not having one. And the impact is so large that you will have a hard time ranking high without a website.\u00a0 Your website provides an additional platform for your businesses to showcase your products and services.\u00a0 \u00a0Since website builders are relatively cheap, even a small starter website is going to give you a high return on a rather small investment.<\/p>\n Google relies on a complex mechanism to select the businesses that appear in its Local Pack, a feature that enables users to find nearby companies quickly and easily. The process involves an algorithm that evaluates several factors that determine how relevant a business is to a user’s search query.<\/p>\n As we mentioned above, your keywords, GMB profile, website, citations and reviews contribute to high rankings.\u00a0 However, one of the key components of this algorithm is called prominence. This is the distance between the user’s location and the business, which helps Google show results that are geographically relevant.\u00a0 You can a highly optimized business, but you are 5 miles away from the search user while another business is 1 block away.\u00a0 They are going to get listed ahead of you.<\/p>\n Quality content on a business’s website is also an important factor in deciding its ranking.\u00a0 Google’s algorithm evaluates the relevance and quality of a website’s content to determine whether it is a good fit for a user’s search query. This means that businesses that have well-written, informative content on their websites are more likely to appear in the Local Pack.<\/p>\n To improve existing rankings in the Local Pack, businesses should focus on optimizing their GMB profile and website. These are the two areas that can control that can quickly change results.<\/p>\nHow to Optimize for the Local Pack<\/h2>\n
Optimize Google My Business<\/h3>\n
On-page SEO Optimization for Your Business Website<\/h3>\n
Add Local Keywords<\/h3>\n
Build Citations & External Links<\/h3>\n
Generating Customer Reviews<\/h3>\n
Can you do local SEO without a website?<\/h2>\n
Understanding Google’s Algorithm for the Local Pack<\/h2>\n
Tips for Improving Existing Local Pack Rankings<\/h2>\n