{"id":8555,"date":"2022-06-26T13:12:30","date_gmt":"2022-06-26T18:12:30","guid":{"rendered":"https:\/\/sourcelinemedia.com\/?p=8555"},"modified":"2023-05-31T15:02:26","modified_gmt":"2023-05-31T20:02:26","slug":"should-my-business-use-a-local-seo-service","status":"publish","type":"post","link":"https:\/\/sourcelinemedia.com\/should-my-business-use-a-local-seo-service\/","title":{"rendered":"Should My Business Use a Local SEO Service?"},"content":{"rendered":"
I know. I know.\u00a0 This article is on a website that provides a Local SEO service so you think that I’m just going to promote our service.\u00a0 Well, you are right of course.\u00a0 But don’t stop reading. I also will give you an honest answer – here it is >><\/p>\n
In most cases, a Local SEO service can provide a positive return on investment, but in some cases, it is not feasible, affordable or ideal for a company to pay for a search engine optimization marketing service.<\/strong><\/p>\n And the good news… it is absolutely possible to see great results doing it yourself aka \u201cDIY Local SEO.<\/a>\u201d Whether you are a good candidate depends on a number of factors.\u00a0 Let’s start by talking about who should NOT use an SEO service<\/a> and then we’ll explain what it takes to do your own SEO work.<\/p>\n If you are running a small, single owner business with low revenue, then you are not going to have the budget for a marketing service. This type of business owner has no real choice but to learn about SEO and execute strategies themselves. This is actually a great place to start if you open a new business. Otherwise, if you are low on capital but you want to get started, its better to begin with the basics of local search optimization vs. doing nothing.<\/p>\n Here’s a good example. My neighbor knew I was in marketing and his 17-year-old son started a mowing business with nothing but 1 mower, a weed wacker, an old truck, and a beat up trailer.\u00a0 He didn’t know how to get business, so he asked for some advice.<\/p>\n I told him to build a free website, make his own logo, research keywords, and write out descriptions of his service using the highest searched terms. I told him to incorporate the terms “service” and “company” in multiple spots and focus on the words mowing and home vs. residential and landscaping.\u00a0 Of course, ranking in alternative terms is a goal, but you don’t want to start out trying to rank #1 in every term.\u00a0 You get spread too thin.<\/p>\n He completed a Google My Business profile, published everything and created accounts on the 10 biggest local business directories.\u00a0 I also told him to make some flyers and post them around town.\u00a0 I advised him to go old school and go knock on doors. Finally, I hired him to mow my lawn… I mean, why not support a new local business?<\/p>\n The last thing that I stressed was to stay consistent with SEO, set goals, and take time every month to work on it.<\/p>\n I ran into him about a year later.\u00a0 He told me had 2 employees, 4 mowers, another truck and a new trailer. He had added new pages to his website, hired someone to do a professional logo and now had 24 Google reviews. All of his reviews were\u00a0 5-star and all came by asking his customers. And most importantly, he consistently gets new business from Google.<\/p>\n It still surprises me to see business owners completely avoid doing any SEO work. I’m talking about multi-million dollar businesses with 20+ employees. They won\u2019t even spend a single second to improve their presence on Google. Mind boggling.<\/p>\n When I was in college, I worked for an HVAC and plumbing company for 3 years and learned quite a bit about the trade. Never an expert, but I was skilled enough to do basic to intermediate tasks.<\/p>\n So about a year ago, I noticed my water bill was high. So, I jumped down into the crawl space and found a water line leaking that lead to an outside spigot. I said to myself, \u201cAha! I’ve done this before and I know how to fix this!\u201d<\/p>\n So I made my list of supplies, ran up to Home Depot, put on some old clothes and commenced with what would surely only be a 15-minute repair. But that’s not how this went down.<\/p>\n I realized that I forgot most of what I thought I knew. I made several mistakes that resulted in 4 trips out of my crawl space to get tools I forget, a failed repair, 2 more trips to Home Depot. 7 hour later, I completed my task but I was exhausted and absolutely soaked.\u00a0 It was so dumb, its easy to laugh about it.<\/p>\n Sometimes, you need to do stupid things to teach yourself a lesson. I told my buddy, who owns an HVAC company. Talk about taking a lot of crap.\u00a0 He said, \u201cwhy didn\u2019t you call me? I could have come over and fixed that in 5 minutes and only would have asked for a beer.\u201d Ughh..not my brightest moment.<\/p>\n The morale of the story is that we can all do a lot of DIY projects.\u00a0 Most people like to do be self sufficient.\u00a0 Its human nature. Whether you should<\/strong> <\/em>do anything yourself depends on the following:<\/p>\n This leads to the ultimate question to answer.<\/p>\n Is the cost plus value of your time greater than the benefit?\u00a0<\/em><\/p>\n If the answer is a clear yes. Then have an expert do it.<\/p>\n When it comes to a local SEO serivce,\u00a0 if the cost is greater than the benefit, and you enjoy doing the work, have the time to learn, then don\u2019t hire a Local SEO service<\/a>. Do it yourself.<\/p>\n If thats not you, then give me your credit card.. just kidding.<\/p>\n Spend at least some time learning about the cost benefit and look at multiple services. Not every marketing service has the same qualifications, background, specialty or price point.\u00a0 The biggest issue for most businesses is that they simply don’t know what it takes and don’t know how to evaluate a service provider.<\/p>\n So if you decide you may want to do it yourself or you simply need some info to make a better decision, then keep reading.<\/p>\n There are a few key factors with SEO that can determine whether this is the type of work you can be successful with.<\/p>\n Generally speaking, if you are a quick learner, decent writer, type a decent speed (or have staff to do it) and you moderately tech savvy then you should be fine. The other issue is frustration.\u00a0 There are some annoying things that come up in this business.<\/p>\n Lastly, it takes consistency and patience. You make changes, then wait to see the results. Then evaluate and do it again… month after month.\u00a0 But when you see your rankings increase, its a great feeling. When you notice more customers, its a damn good feeling.\u00a0 I’ve been doing this a long time and I still love it.<\/p>\n Here are a few questions, you may want to ask yourself if you are ready to do SEO yourself or use a local seo service. You don’t have to be an expert but you should know most of these things.<\/p>\n If you are unfamiliar with some of these things, thats OK.\u00a0 If you have an extra 3-4 hours a month to study these topics, you’ll be fine.\u00a0 This is generally what I do in the evenings when I want to learn something new. Its not time taken from my work day.<\/p>\n For someone unfamiliar, doing search engine optimization work will take a little time. If you can budget 1-2 hours a week, then you should be able to do a good enough job that its well worth your time.<\/p>\n If you actually stuck to it and consumed good content, you can get really good at it.\u00a0 So let\u00a0 me explain what a local SEO service does thats a bit different than DIY SEO.<\/p>\n My friend that owns the HVAC company has a truck filled with all the tools and supplies he needs to do the job. He’s been in that business for 25 years.\u00a0 Just the same, we\u2019ve been doing SEO work for 22 years and though I don\u2019t use solder and pipe cutters, I do have my own set of tools. In this line of business, its software. I subscribe to a lot of different platofrms and reporting systems that enable efficiency.<\/p>\n Most local SEO serivcves use software to get our clients sites listed in directories, but since we buy so many listings each month, we get quantity discounts. You can subscribe to the same tools I use. They are all publicly available, just like anyone can get a wrench at a hardware store.\u00a0 Some are easy to use, others have a bit more complexity.<\/p>\n I consider all of the software I use to be mission critical. So the advantage of specialty local SEO service is that the tools to do the job are at a low cost per client. Economies of scale. If you purchased the same tools I use, it would cost a single user 3 times our standard monthly local SEO service price.<\/p>\n Of course, writing out SEO copy and doing the work is second nature.\u00a0 So the time it takes us to do our job is much lower than someone doing this type of work for the first time.<\/p>\n Here are some of the additional benefits to take into consideration if you are on the fence about hiring a Local SEO service.<\/p>\n When you get into advanced SEO, there is a lot of technical knowledge required related to optimizing website structure, tags, on page SEO, conversions, mobile, and page speed.\u00a0 You can find trends by comparing Google Analytics, Google Search Console, ranking reports, GMB Insights and keyword density tools that help you identify keywords that can give you the biggest jump in new leads.\u00a0 It can be time consuming, so I integrate reports using tools like Databox (we’re a partner).\u00a0 This lets me view data from multiple sources in a single report.<\/p>\n SEO experts also avoid making critical mistakes. Sometimes knowing what NOT<\/em> to do is just as important as knowing what to do.\u00a0 When trying to fix my water line, I was impatient and tried to solder the pipe before it was completely dry.\u00a0 In SEO, you can actually do some things that seem like they would work, but won’t. A common example is keyword stuffing. If you use the keyword too much in the copy, Google will consider it spam and your rankings will drop.\u00a0 This is what I mean by understanding keyword density.<\/p>\n Staying consistent is hard, but necessary. Like most people, I have a difficult time doing other tasks consistently.\u00a0 For an SEO, its part of the process and its our job.\u00a0 I\u2019ve seen my share of business owners succeed at SEO, do a decent job for a few months, then they get busy and completely stop.<\/p>\n If you happen to be a business that invests in marketing and advertising, then a Local SEO service will go hand in hand with other forms of marketing. This is a strategy that we call the Google Ladder<\/a> as there are a number of shared strategies with Google Local SEO, Google Ads and other marketing platforms where pieces of each strategy work together to provide better results.<\/p>\n Our company won’t provide Google Ads services to clients unless they are a Google Local SEO client. It makes no sense to leave so much meat on the table.<\/p>\n If you\u2019ve digested this content, then you probably have a good idea of whether you plan to do SEO yourself. You can start with a free SEO audit as that will give you an idea of where to focus your efforts.<\/p>\n Its always been the best approach to help businesses when I can.\u00a0 So between blogs and emails, you can pick up some good tips.\u00a0 But feel free to contact me or anyone at our company if you have questions about using a Local SEO service. Some of our current clients, started out doing SEO on their own and took some my advice, before they had me step in take their search rankings to the next level.<\/p>\n Our biggest value is being able to do it well, do it right and turn your marketing investment into profit that is exponentially larger than the cost.<\/p>\n And a fairly large chunk of our clients simply don\u2019t have the time or patience to do this kind of work. After all, they own businesses and prefer to do what they are good at.\u00a0 I\u2019m here to get your business ranked higher in Google so you have more customers and make more money. That’s what I do.\u00a0 And you can bet I\u2019m not going to be fixing any water leaks anytime soon.\u00a0 Reach out<\/a> <\/strong>if you want to learn more.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" I know. I know.\u00a0 This article is on a website that provides a Local SEO service so you think that I’m just going to promote our service.\u00a0 Well, you are right of course.\u00a0 But don’t stop reading. I also will give you an honest answer – here it is >> In most cases, a Local … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":8556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"generate_page_header":"","footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/posts\/8555"}],"collection":[{"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/comments?post=8555"}],"version-history":[{"count":13,"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/posts\/8555\/revisions"}],"predecessor-version":[{"id":9053,"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/posts\/8555\/revisions\/9053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/media\/8556"}],"wp:attachment":[{"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/media?parent=8555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/categories?post=8555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sourcelinemedia.com\/wp-json\/wp\/v2\/tags?post=8555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Obvious Disqualification<\/h2>\n
Doing DIY Anything<\/h2>\n
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Key Factors in Doing SEO work<\/h2>\n
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How a Local SEO Service Works<\/h2>\n
Benefits of a Local SEO Service Company<\/h2>\n
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One Last Major Benefit<\/h2>\n
Where to Go from Here<\/h2>\n