{"id":5055,"date":"2020-03-05T07:11:55","date_gmt":"2020-03-05T13:11:55","guid":{"rendered":"https:\/\/sourcelinemedia.com\/?p=5055"},"modified":"2023-04-28T10:09:16","modified_gmt":"2023-04-28T15:09:16","slug":"better-reports-for-website-traffic-local-business","status":"publish","type":"post","link":"https:\/\/sourcelinemedia.com\/better-reports-for-website-traffic-local-business\/","title":{"rendered":"Better Reports for Website Traffic, Phone Calls and Leads for Local Businesses"},"content":{"rendered":"\n\n\t
We work with a lot of local businesses.\u00a0 Most of them do not track the online behavior of their online customers. There is a lot of data out there and one of the issues is knowing how to acquire, view and analyze that data. In the marketing world, you will see people refer to these reports as KPI’s (Key Performance Indicators). Our goal is put these KPI’s in a visual format that is accessible and makes it easy to understand. This allows us to make better decisions.\u00a0 With great decisions comes growth, revenue and all the good stuff.<\/p>\n
It’s not always easy.\u00a0 Especially for many local businesses that don’t have data analysts or full time marketing staff.\u00a0 Therefore, many businesses just shrug it off. You don’t have to. And I will show you how.<\/p>\n
I’ll explain some of the basics of local business marketing<\/a> analytics.\u00a0 How to acquire online data and how its used to measure results. Then I’ll show you examples of easy reports you can use it to grow your business.\u00a0<\/p>\n Retail businesses or companies that also have online shops add another level of complexity. For now, I’m going to stick to service business that generates leads on the website via phone calls, contact forms and email links.\u00a0 And I’m going to focus on two primary sources of online business.\u00a0 Google Analytics (website) and Google My Business.\u00a0<\/p>\n\tData Acquisition #1 –\u00a0 Website – Google Analytics<\/b><\/h2>\n