Article provided by: Mighty Fish Digital
If you are ready to establish your presence online and make your business the authority within your industry but don’t know where to look; you are in the right place. Mighty Fish Digital Marketing is a digital marketing company in Camarillo that specializes in every arena of digital marketing. How do we do it all? Simply. We employ a team of digital marketing specialists whose expertise range from website design to search engine optimization; from pay per click advertising to public relations management. Together, we synchronize our skill sets to give our clients whatever they need.
What is Digital Marketing
Digital marketing is a broad term for online or Internet marketing. Digital marketing involves:
- Search Engine Marketing (SEM)
- Paid Advertisements
- Social Media Marketing
- Email Marketing
- Public Relations Marketing
- and more!
When used by themselves or in conjunction with other elements of digital marketing, people can use the Internet to bring more traffic to their websites, expand their brands, make more sales, gain more customers, fans, subscribers, etcetera.
There are two primary parts of SEM – search engine optimization and paid advertisements. Paid advertisements include Google’s Pay Per Click and Bing’s Bing Ads. SEO is a great way to attain and sustain long-term results with the search engines. Paid search engine ads are a way to get the instant results you crave. Used together, SEO and paid search engine advertisements are a powerful one-two punch to your competitors.
By using highly targeted paid advertisements, search engines display a client’s ad either at the top or the bottom of the first search engine results page for the keyword the client selects. The beautiful part about pay per click is that you can tightly manage your advertising budget. When starting your PPC campaign, you will set a clear and defined budget. Each time a visitor clicks on your ad, the search engine owner withdraws a pre-determined amount from your advertising budget. Since the advertisements are based on keywords, the people who click on your ads will already be searching for what you offer. This means you will have a higher chance of converting your visitors into a customer.
Social Media Marketing
Although social media marketing is much more competitive than it used to be, it is still a highly effective way to reach more people and make more sales. But like any other part of digital marketing, it has to be done right! It used to be that if you put your business on social media, you would almost automatically see an increase in traffic. It doesn’t work that way anymore. You have to know where, when, how, and who to advertise who. You have to know which platforms are best to sell your particular products and services, and you have to know how to market on these platforms.
A great social media marketing campaign, regardless of the social media platform you use, should create viewer engagement and dialogue. You want people to not only see your ads, but to like, comment, and share them as well. There is a proven formula for this, and Mighty Fish has it. For more information about our digital marketing company in Camarillo, contact Mighty Fish Digital Marketing today.