Design | Marketing
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) At the same time, it inspired a community to engage, create...
read moreAs with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog posts like the one to the right. The stock photo site we’ve been using for...
read moreFrom Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been...
read moreIt’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started. Ah, back to a full sized Logitech keyboard and mouse. Much better. Popularized by iPhones, there are apps for just about...
read more“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall. That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don’t know your customers you can’t engage them. How can you ever hope to engage your customers if you...
read moreRelevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch What’s missing from the equation above? You guessed it: blog promotion. Creating a glitch-free blog with informative content means next to nothing without attracting readers. Start promoting your blog today with these five effective tips: 1. Involve influential industry...
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