Design | Marketing
Over the last few years, the concept of microblogging has gone from zero to hero. Just a few short years ago, the terms “microblogging” and “microcontent” were known only to early adopters. These days, the only thing “micro” about microblogging and status updates is character count. Consider a few recent statistics: There are nearly 40,000 Tweets a minute,...
read moreThink branding only falls in the B2C court? Think again. In fact, three of the top 10 brands in 2009, as ranked by Interbrand, generate a sizable amount of revenue from their B2B customers: IBM, Microsoft and GE. As a B2B marketer your brand is your most valuable asset. B2B branding is less about cool, hip monikers (the Apples and Starbucks of the world) – and more about thought...
read moreOver the last few years, the popularity of social channels – for professionals, teens, grandmas and everyone in between – has skyrocketed. Consider the recent numbers: Twitter experienced an annual growth in 2009 of 1,382% Facebook now boasts 400 million active users Every minute, 20 hours of video are uploaded to YouTube Between blog posts, Facebook status updates, tweets, videos and every...
read moreIf you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom: Males and females almost equally use social sites (47% vs. 53%) 61% of Facebook users are middle aged or older, with the average age being...
read moreFrom Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been...
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