Design | Marketing
[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.] It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had more data and metrics at our fingertips. Actually, we flew past merely...
read moreWith search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility. By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors. Today, we’ll briefly explore why creativity and agility are advantages...
read moreAs more companies, marketers and industry professionals flood the web with content, the value of those with a true understanding of content marketing keeps going up. More noise increases the value of signal. If your content marketing defines you as that source of signal, you’ll consistently be found, referenced and chosen ahead of competitors. With 6 in 10 marketers spending more on...
read moreCrafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands of headlines to perfect. As someone who has been successful with creating content that goes hot across social channels I’ve come to appreciate the art and challenge of crafting sticky...
read moreDan Zarrella, a self-described “social media marketing & viral marketing scientist” lives at the intersection of social marketing and web development. He’s known for conducting experiments with Twitter, compiling data behind the social web, creating interesting web applications and blogging. And now, he has released a book. Dan’s book is called “The Social...
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